Visualizing Web Performance

Websites have changed radically in the past 15 years, and these changes have had a powerful effect on how people use the web. To help visualize these changes, we created this set of infographics illustrating how both websites and user behaviour have evolved.

The key takeaway from these visualizations is that, while modern websites are increasingly larger and more complex, internet users expect sites to load faster than ever before. This is the core problem that the web performance industry is working to solve.

Click on each graphic to see a larger version.

Strangeloop Infographic 1


Strangeloop Infographic 6

Strangeloop Infographic 2


Strangeloop Infographic 4

Strangeloop Infographic 3

Research sources:

Stoyan Stefanov - Psychology of Performance (Velocity 2010)
Aberdeen Group - The Performance of Web Applications: Customers are Won or Lost in One Second (2008)
Tealeaf - Improving the Customer Experience for Mobile Consumers (2011)
Equation Research - Why The Mobile Web Is Disappointing End Users (2009)
PhoCusWright - Consumer Response to Travel Site Performance (2010)
AOL - The Secret Weapons of the AOL Optimization Team (2009)
Amazon - Make Data Useful (2009)
Shopzilla - Shopzilla Site Redesign: We Get What We Measure (2009)
Yahoo - YSlow 2.0 (2008)
Mozilla - Firefox and Page Load Speed, Part 2 (2010)