Website performance optimization doesn't just drive more traffic to your site. It also improves the user experience. This means your visitors spend more time on your site. And while they're there, they click more, do more, and spend more. 

No matter what your website's goals are, faster page speed will help.

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When it comes to turning users into shoppers, each second of page load time counts.

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Mobile users expect a site to load as fast on their phone as it does on their desktop. Most are disappointed.

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If employees are waiting more than 2 seconds for applications to respond, it's too long.

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Faster site = more page views = more ad clicks.

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Faster websites create happier users, who are more likely to buy, register, download, and subscribe.

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Site speed is now a factor in how Google ranks search results.



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In 2009, Shopzilla became the poster child for web performance when it famously shaved almost 5 seconds from its page load times and increased revenue by 7-12%*. 

*One year later, the company candidly reported that it had “taken its eye off the ball” and let page load times creep up to 5 seconds or more.