Fall 2012 State of the Union Report

State of the Union: Ecommerce Page Speed and Web Performance [Fall 2012]

Despite having access to more powerful devices, more sophisticated networks, and more advanced browsers, a typical ecommerce customer today experiences slower load times today than they did in 2011.

In July and August of 2012, we tested the load times and page composition of the home pages of 2,000 leading retail websites. Our findings are detailed in this report, and are summarized here:

1. Pages are getting slower, not faster. The median page load is 9% slower than it was in our November 2011 survey of the same sites.

2. Internet Explorer 10 rendered pages faster than other browsers. IE10 served pages 8% faster than Chrome 20.

The report also addresses the following questions:

  • Why are pages slower?
  • How much has the usage of content delivery networks (CDNs) changed in the past year?
  • How many sites are failing to implement core performance best practices?
  • How do the top 100 sites compare to the rest?

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