Putting Performance in Business Terms

Putting Performance in Business Terms

You know that performance is crucial to your company's success, but do the people in the corner office know this? You need to get the message across using the language they speak and targeting the goals they care about.

This session -- presented by Strangeloop president Joshua Bixby at the 2011 Web Performance Summit -- summarizes the benefits of a faster website or web app, then delves into a series of how-tos for creating a business case for web performance in your organization.