Poster: Luxury websites are failing users in China

Luxury websites are failing users in China

Many luxury brands are failing to deliver an optimal online experience to their growing Chinese market. Brand owners ignore this disconnect at their own peril. According to a recent McKinsey report, "The internet has rapidly become the second most important consumer touch point for luxury categories such as fashion."

And Chinese shoppers have not yet reached their peak of projected spending. Recent studies show that these shoppers are moving online in unprecedented numbers. Mainstream consumers of luxury goods are getting younger. Three-quarters are under 43 years old, with more than half between the ages of 25-28. These shoppers are as tech-savvy and demanding as young people anywhere else in the world.

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Luxury websites are failing users in China




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