This Is Your Brain on a Slow Website

Is your site giving customers "web stress"?

Struggling with slow websites is stressful. When pages take more than 3 seconds to load, 57% of users will abandon the site. Almost half of all shoppers say that slow pages during checkout make them worry that the transaction has failed.

So why are web users so averse to slow pages? As it turns out, it has little to do with impatience, and plenty to do with the complexities of human concentration and short-term memory.
 

So why are we so averse to slow web pages? As the infographic below demonstrates, it has little to do with impatience and plenty to do with the complexities of human concentration and short-term memory.

Click on image to download a high-res version

 

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