Website abandonment happens after 3 seconds
The long-term effects of poor performance can take years to be felt fully. A poorly performing website suffers not one but two waves of abandonment, as visitors spread the word of their poor experience and drive other potential visitors away from the site.
Website abandonment happens after 3 seconds - An infographic by the team at Strangeloop Networks
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Source: PhoCusWright - Consumer Response to Travel Site Performance (2010)
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