Shopzilla: Faster pages = 12% revenue increase

Shopzilla: Faster page load time = 12% revenue increase

In 2009, Shopzilla became the poster child for web performance when it famously shaved almost 5 seconds from its page load times and increased revenue by 7-12%. (Footnote: One year later, the company candidly reported that it had “taken its eye off the ball” and let page load times creep up to 5 seconds or more.)

Click on image to download a high-res version

Shopzilla: Faster load time = 12% revenue increase

Source: Shopzilla - Shopzilla Site Redesign: We Get What We Measure (2009)

Strangeloop welcomes re-use of this graphic, with appropriate citation. If you use this graphic, we'd be pleased to learn where. Let us know at info@strangeloopnetworks.com.