AOL: Faster pages led to 50% more page views

AOL: Faster user experience led to 50% more page views

In a 2009 study, AOL found that visitors in the top ten percentile of site speed viewed, on average, 7.5 pages per site visit. Visitors in the bottom ten percentile viewed just 5 pages per visit.

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AOL: Faster user experience led to 50% more page views

Source: AOL - The Secret Weapons of the AOL Optimization Team (2009)