Valentine's Day Online: How, when, and where people are spending
58% of North Americans celebrate Valentine's Day -- to the tune of a whopping $15 billion a year. But despite the fact that 1 out of 3 people will do their Valentine's Day shopping online, prime e-commerce destinations are failing to deliver a fast user experience. The average leading Valentine's Day destination takes 21 seconds to load. However, 57% of shoppers say they'll bounce after waiting just 3 seconds for a page to load.
Click on image to download a high-res version
Sources:
- 2007-2011 Valentine's Day Consumer Shopping, Buying, and Spending Predictions and Trends from the Annual RAMA Survey
- 20 Crazy Facts About Customer Spending And Valentine's Day
- NRF 2011 Valentine's Day Consumer Intentions and Actions Survey
- Pingdom: Flower sites hit hard by Valentine's Day (2011)
- WebSitePulse 2011 Valentine's Day Online Retail Performance and Uptime Report
- eBillme Quarterly Online Spending Index (2011)
