Mobile load time vs user expectations
Despite the performance constraints posed by everything from low-horsepower devices to network limitations, most mobile users expect a site to load at least as quickly on their handheld device as it does on their desktop. 74 percent say that 5 seconds is the maximum amount of time they'll wait before abandoning a page.
Contrasting starkly against this expectation is the average load time for leading m-commerce sites: at least 9 seconds.
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- Gomez: What Users Want from Mobile (July 2011)
- Keynote: Mobile Commerce Retail Index Archives (2011)
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