Average Load Time
In our survey of the Alexa-ranked top 2,000 e-commerce sites, we found that the average load time was 10 seconds for a user visiting via Internet Explorer 7. Average load times for newer browsers were better -- ranging from 7.12 seconds for Internet Explorer 7 and 7.5 seconds for Chrome -- but none came close to the ideal 2-second page load time proposed by countless usability experts.
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