Average load time was 10 seconds

Average Load Time

In our survey of the Alexa-ranked top 2,000 e-commerce sites, we found that the average load time was 10 seconds for a user visiting via Internet Explorer 7. Average load times for newer browsers were better -- ranging from 7.12 seconds for Internet Explorer 7 and 7.5 seconds for Chrome -- but none came close to the ideal 2-second page load time proposed by countless usability experts. 

Click on image to download a high-res version

Strangeloop welcomes re-use of this graphic, with appropriate citation. If you use this graphic, we'd be pleased to learn where. Let us know at info@strangeloopnetworks.com.