"Our goal is a two-second page load time for our site's visitors. Before testing Strangeloop's product, 12% of our site traffic hit that goal. During our three-month trial run with Site Optimizer, that number leaped to 87%. The decision to implement was clear."

"The Strangeloop Site Optimizer has obviously improved conversion and revenue for us. When you affect conversion by 9%, that is very significant on an annual basis."

"Deploying the Strangeloop Site Optimizer significantly improves the speed of our application, which has resulted in an increase in productivity for our employees, and ultimately has contributed to our business's bottom line."

"We were incredibly impressed at how quickly Strangeloop improved our site's performance. On average, they cut our page load time in half – and even more in key markets such as Asia and Europe."

"You can spend a lot of hourly rates and weeks trying to enhance the performance of software functionality, whereas a matter of installing the Site Optimizer accomplishes a milestone leap forward that is just amazing."

“If you’re a potential first-time customer encountering a slow website, you’re much more likely to leave and go to a competitor’s site. We wanted our site to retain all those first-time visitors, as well as satisfy our longtime customers. We performed manual performance tuning, but this wasn’t an efficient use of our best developers. With automated optimization, Strangeloop took us much farther, much faster than we could have gone on our own.”

View and download the poster version of our web performance infographics.

57% of online consumers will abandon a website after waiting 3 seconds for a page to load.

More than half of mobile users expect sites to load as quickly on their mobile devices as they do on their home computers.

There's a distinct difference between perceived speed and actual speed. When it comes to web performance, this difference works against us.

Between 1995 and 2010, the average web page grew from 14k with 2.3 objects to 484k with 75 objects.

A site that typically earns $100,000 a day could lose $2.5 million in sales this year.

In 2009, Shopzilla became the poster child for web performance when it shaved almost 5 seconds from its page load times and increased revenue by 7-12%.

A mere five years ago, this was one of the earliest reported studies on the relationship between site speed and revenue.

In a 2009 study, AOL found that visitors in the top ten percentile of site speed viewed, on average, 7.5 pages per site visit. Visitors in the bottom ten percentile viewed just 5 pages per visit.

In 2008, Yahoo! reported that making pages just 400 milliseconds slower resulted in a traffic drop of up to 9%.

By making just a few minor tweaks to top landing pages, Mozilla estimated that they drove an additional 60 million Firefox downloads per year.

A downloadable high-res poster version of the infographics contained in our 2012 State of the Union: E-Commerce Page Speed and Website Performance

The average load time was 10 seconds for a user visiting via Internet Explorer 7. Load times for newer browsers were better -- ranging from 7.12 to 7.5 seconds -- but none came close to the ideal 2-second page load.

First view load times (meaning a visitor is visiting the site for the first time) was 10% faster in 2011, while repeat view (returning visitor who may have some page objects cached in their browser) was 20% slower.

The average web page has 8% more requests in 2011 than 2010, an indicator that pages are getting bigger. On top of that, Page Speed scores have declined.

Top sites are slower, not faster, than the rest. Why? They require, on average, 21 more resource requests.

Pages loaded 29% faster in Internet Explorer 9 than Internet Explorer 7. IE9 and Firefox 7 were each about 5% faster than Chrome.

While 17% more sites use a CDN in 2011 than in 2010, this doesn't equal faster load times. The average site using a CDN is slightly slower than the average site without a CDN.

View the six infographics below in high-resolution poster format.

China's luxury consumer base is expected to expand from 80 million to 180 million people by 2020.

In 2015, there will be 780 million internet users in China. Many of these will be mobile internet users, due to the growing numbers of inexpensive mobile devices.

In 2015, China will have 520 million online shoppers, compared to 200 million in the US.

The average load time for luxury brand home pages in urban China is 16.2 seconds. The optimal page load time is 2 seconds.

A page load time of 0.1 seconds gives the illusion of instantaneous response, while 10 seconds makes us lose our train of thought.

Despite the fact that developers would like to phase it out completely, 60% of online shopping in China is done on Internet Explorer 6. 

A high-res poster version of our collection of mobile infographics.

Mobile-specific websites offer only a partial solution to mobile performance challenges.

74 percent of mobile users say that 5 seconds is the maximum amount of time they'll wait before abandoning a page.

We are only seeing the beginning of mobile commerce. Forrester predicts 500% growth in the next five years.

In just a few years, the number of mobile-only users will explode from 14 million to 788 million.

In 2010, approximately 81.3 million people used their mobile devices to do everything from make in-app payments to purchasing mobile coupons. By 2014, that number will have grown by 600%.

New data says that more than half of smartphone users have made purchases through their phone.

In this presentation at the 2011 Velocity Berlin conference, Strangeloop president Joshua Bixby discusses research findings on the relationship between faster mobile sites and business metrics such as revenue, page views, and customer abandonment. [November 2011]

This session -- presented by Strangeloop president Joshua Bixby at the 2011 Web Performance Summit -- summarizes the benefits of a faster website or web app, then delves into a series of how-tos for creating a business case for web performance in your organization. [May 2011]

In this session, delivered to the London Web Performance Meetup Group, Strangeloop president Joshua Bixby walks through case studies of Strangeloop customers like AutoAnything.com and Artbeads.com, showing how mortal companies have improved performance and achieved measurable success. [May 2011]

Overview of performance automation, including basic terminology and concepts, history, market overview and challenges, and a case study demonstrating automation in action. [October 2010]

A follow-up to the 2009 presentation of the same name (see below), this presents Strangeloop’s long-term research into the relationship between web performance and business benefits. [June 2010]

Hands-on demo showing the impact of various optimization treatments -- including keep-alives, compression, and caching -- on the Velocity website. [June 2010]

Using empirical data gathered from real websites, VP Product Hooman Beheshti looks at the impact of web performance on the key performance indicators that drive various kinds of web businesses. [December 2009]

Companies like eBay/PayPal, Visa, Wine.com, and Petco rely on Strangeloop to speed up their websites and enterprise applications.

Companies looking for a fast, scalable, cost-effective solution for accelerating their website’s performance pick the Strangeloop Site Optimizer.

Site Optimizer can be deployed as hardware in your data center, software in your data center, a cloud service hosted by Strangeloop or a cloud service.

Mobile Site Optimizer is the only performance solution that addresses the unique needs of mobile users

An overview of the performance challenges faced by modern web applications and current approaches to addressing them. This paper then describes Strangeloop's proprietary website optimization technology, its architecture, and its methodology.

An overview of the performance challenges faced by modern web applications and current approaches to addressing them. This paper then describes Strangeloop's proprietary website optimization technology, its architecture, and its methodology.

The goals and methods of performance measurement have evolved, along with the development of new techniques for constructing web pages and applications. 

Search Engine Optimization (SEO) is a key concern for every web site manager, Page rank can mean the difference between success and failure for a business that depends on internet traffic.

This report is part of our ongoing commitment to benchmarking and analyzing the performance of leading e-commerce websites. Last year, in our inaugural State of the Union, we were surprised to find that the average load time for the home page of a top 2,000 retail website was 11.21 seconds. This finding flew in the face of the general belief that websites are getting faster. [January 2012]

There is a general assumption in the online retail industry that websites are getting faster. In November 2010, we tested this assumption by conducting performance tests on the home pages of the top 2,000 retail websites, as ranked by Alexa. This report presents the results – the key finding being that retail sites are 60% slower than expected. [January 2011]

While many global markets today are flat or shrinking, China is booming. This success extends to luxury brands, which are struggling to stay afloat elsewhere in today’s tenuous economic climate.. [August 2011]

In this presentation at the 2011 Velocity Berlin conference, Strangeloop president Joshua Bixby discusses research findings on the relationship between faster mobile sites and business metrics such as revenue, page views, and customer abandonment. This data was gathered over many months of the beta of our Mobile Site Optimizer. [November 2011]

Maggie Rulli interviews Strangeloop president Joshua Bixby on CIO Insight. [May 2011]

Strangeloop president Joshua Bixby explains how to automate web performance to a packed house at the New York Web Performance Meetup. [October 2010]

Network World invited Strangeloop president Joshua Bixby to illustrate the performance problems in the current web landscape — from server time and round trips to browser differentiation and user expectations. [June 2010]

In part two of the Network World video, Joshua Bixby talks about the solution landscape, including CDNs and ADCs. He explain why these don't address the opportunity for web content optimization (WCO). [June 2010]

Mac Slocum, Online Managing Editor at O'Reilly, interviews Joshua Bixby at Velocity 2010. They talk about mobile web performance, the difficulties of data gathering, site speed and SEO, and easy ways that "mortal companies" can optimize their site. [June 2010]

In this presentation at the 2010 Velocity conference, Strangeloop president Joshua Bixby discusses research findings on the relationship between site speed and key business metrics. [June 2010]

Strangeloop president Joshua Bixby gives an in-depth explanation of 10 of our advanced mobile optimization techniques, including Mobile SuperCache, Touch Event Conversion, and Dynamic Payload Decision Making. [Length: 16:01]

Hooman Beheshti, VP of Product at Strangeloop, walks through how to use free, simple tools -- such as Google Analytics and WebPagetest -- to perform a page speed/revenue analysis of your e-commerce site. [Length: 11:03]

Strangeloop president Joshua Bixby walks you through the steps to create a business case and an action plan for tackling web performance in your company. [Length: 27:20]

Joshua Bixby reviews the most commonly used page test tools, outlining their strengths and weaknesses and what kind of data you can expect from each. [Length: 27:11]

Joshua Bixby demonstrates a fast, effective process for establishing a performance baseline within your industry. [Length: 30:53]

Hooman Beheshti, Strangeloop's VP Product, demystifies waterfall charts – what they are, why they're important, and how to interpret them – in this straightforward, step-by-step tutorial. [Length: 28:55]

Joshua Bixby reviews waterfalls in greater technical detail, demonstrating how to use waterfalls to diagnose and isolate common web application performance problems. [Length: 23:00]

Inspired by our popular blog post of the same name, this webinar goes into greater depth about three speed-zapping third-party culprits on your site. [Length: 19:40]