1. Site Optimizer simplifies large, complex web pages.
Depending on whom you ask, the average web page is 350-675k and contains anywhere between 44 and 78 objects. This means dozens of calls to the server are required to squeeze enormous amounts of content through an inadequate pipeline. There are volumes of coding best practices for reducing the number of server roundtrips and making pages smaller. Site Optimizer automatically applies these best practices across your website or web application, making each page as fast as possible.

2. Site Optimizer recognizes that not all browsers are created equal.
Each browser type has its own preference as to how it renders pages, so Site Optimizer creates a custom template for each browser. Not only does each page need fewer roundtrips to get to your user, but when the content does get there, it loads in the most efficient way possible.

3. Site Optimizer predicts where your visitors are likely to go, and preloads the relevant page elements in their browser to have on standby.
Site Optimizer constantly tracks and analyzes how your visitors use your site. Using this information, it predicts what pages people are most likely to want to see next, based on the page they're currently on, and even based on their previous visits to your site. Site Optimizer pushes the objects for these pages to the visitor’s browser, so that they're waiting on standby before the visitor clicks to see the next page. And when they do click, the result is instantaneous page load.