Strangeloop and Ecetera team up to help Australian companies double the speed of their web applications
As lack of high-speed internet threatens ecommerce, innovative technology allows site owners to fight back
VANCOUVER, BC – October 29, 2012 – Strangeloop Networks today unveiled a new partnership with application performance specialists Ecetera, allowing the Australian firm to offer Strangeloop’s advanced web acceleration technology to its customers.
Ecetera is a technology and services provider that helps organizations to improve the performance and availability of their mission critical software applications. Founded in 2004, the Sydney-based company has grown to become an industry leader in the field of application performance management.
Under the partnership, Ecetera will offer both the Strangeloop Site Optimizer and the Strangeloop Mobile Optimizer to its customer base. These solutions utilize front-end optimization technology to accelerate web pages and enterprise web applications on both desktop and mobile devices.
"We're very excited to be joining forces with Ecetera to bring advanced front-end optimization to the Australian market," said Strangeloop CEO Jonathan Bixby. "In the past, this technology has only been available to big players like Amazon and eBay, who could dedicate teams of elite developers to manually fine-tune the performance of their pages. Our automated solutions level the playing field by making FEO available to smaller companies."
Web performance has become a hotbed political issue in Australia, as bandwidth limitations have resulted in internet access becoming slower and more expensive relative to other developed nations. A recent report by the Organisation for Economic Co-operation and Development (OECD) found that Australia ranked 25th worldwide for use of fibre to the home or building as the preferred method of broadband. The resulting slowness has been linked to Australians’ slow adoption of online commerce. According to the report, Australian companies generated just 5% of their annual revenue from electronic commerce in 2011, compared with 25% or more in other developed nations.
"This is an opportune time to bring the benefits of Strangeloop's acceleration technology to our customers," said Ecetera CEO Peter Brown. "Slow load times hurt every business metric, from customer retention to revenue. We may not be able to fix our country's bandwidth limitations, but with Strangeloop, we can make our customers' sites faster and more responsive."
Strangeloop’s acceleration products optimize HTML to speed up application rendering, using practices such as rewriting object names, re-ordering when/how objects are rendered, and re-ordering when scripts are executed. The result is applications that load up to twice as fast for both desktop and mobile users.
About Strangeloop Networks
Strangeloop is the leader in providing next-generation front-end optimization (FEO) solutions. Companies like Visa, Petco, and Wine.com rely on Strangeloop to speed up their websites and enterprise applications. The earliest entrant in the FEO space, Strangeloop was the first company to market an automated solution – the Strangeloop Site Optimizer – with the ability to tackle front-end performance problems as a service via the cloud. The Strangeloop Mobile Site Optimizer is the only advanced optimization solution that addresses the unique challenges of delivering faster sites to mobile users. Strangeloop is based in Vancouver, BC. For more information, visit www.strangeloopnetworks.com.
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