Strangeloop accelerates page load times on PETCO.com
Strangeloop Site Optimizer cuts page load times on leading pet specialty site by more than half
VANCOUVER, B.C. – October 6, 2010 – PETCO, a leading pet specialty retailer with more than 1,000 store locations nationwide, has engaged Strangeloop® to implement its Site OptimizerTM to accelerate page load times for the company’s high-traffic e-commerce website, PETCO.com – making it even easier for pet parents to shop PETCO’s broad range of pet products and services online.
“At PETCO, we’re committed to helping pet parents give their pets the quality of life they deserve,” said John Lazarchic, PETCO’s VP of E-Commerce. “Providing pet parents with an efficient, convenient and enjoyable user experience when shopping us online is an important part of that commitment. With Strangeloop’s Site Optimizer, we’ve been able to decrease the average page load time on PETCO.com by 5.5 seconds – a phenomenal improvement.”
How the Strangeloop Site Optimizer Works
Strangeloop offers the only solution designed to address the unique performance issues of today’s highly interactive web environments. The Strangeloop Site Optimizer is an easy-to-use web acceleration solution that is available as either a hardware appliance or as a service via the cloud. Site Optimizer transforms optimization from a lengthy and complex coding process into an automated function performed in real time by an intelligent appliance.
Companies like Travelocity, Visa, Sodexo, O’Reilly Media and AutoAnything have implemented the Strangeloop Site Optimizer and gotten the following results:
- Increased sales by 13%
- Increased conversions by 9%
- Increased organic search traffic by 10%
- Reduced CDN costs
- ROI within weeks
“These days, clients like PETCO are savvy about the relationship between site speed and conversion. We don’t need to tell them that a faster website will increase their online revenues. They get that,” said Strangeloop CEO Jonathan Bixby. “All we have to do is demonstrate that Site Optimizer will deliver the faster site they need. That’s just what we did.”
Strangeloop is a leader in providing front-end web optimization solutions that enable companies to speed up the page load times of their websites and enterprise applications. Founded in 2006, Strangeloop’s original product offering was the Strangeloop AS1000, a delivery-focused accelerator for ASP.NET. In 2010, the company launched Site Optimizer, a next-generation web performance solution that offers a powerful set of features that work together to provide roundtrip reduction, rapid rendering, and dynamic browser caching. Site Optimizer is specifically designed to simplify web content optimization from a lengthy and complex coding process into an automated function. Site Optimizer makes Strangeloop’s website optimization capabilities available to companies in different environments: as a hardware appliance, as a virtual appliance, and as a service via the cloud. Strangeloop is based in Vancouver, BC. For more information, visit www.strangeloopnetworks.com.
PETCO is a privately held specialty retailer that provides products, services and advice that make it easier for its customers to be great pet parents. The company operates more than 1,000 stores in 50 states and the District of Columbia, as well as a leading pet products and information destination at www.petco.com. PETCO’s nonprofit organization, The PETCO Foundation has raised more than $63 million since its inception in 1999 to help promote and improve the welfare of companion animals. In conjunction with the Foundation, PETCO works with and supports approximately 6,500 local animal welfare groups across the country to help find homes for more than 200,000 adoptable animals every year. For more information, please visit www.petco.com.
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