Wine.com optimizes site by 45%, reduces page load to 2 seconds

In a recent interview, Strangeloop customer Wine.com told Retail Touch Points why they chose us to accelerate their premiere e-commerce site:

"A four-second download once was acceptable but today is far too slow, given advancements in computer technology and growing consumer expectations," stated Geoffrey Smalling, CTO of Wine.com. "Two seconds was an ambitious goal but we had to reach it or lose potential customers, especially first-time visitors."

Mr. Smalling talked about the challenges of optimizing content-rich pages for every browser type, the complexity of optimizing location-sensitive pages for customers around the world, why the pursuit of high-performing web pages is a neverending task, and how the Strangeloop Site Optimizer addresses all of these challenges. 

"It was an engineering challenge for Strangeloop to develop optimizations based on our unique, regulated business," said Mr. Smalling. "Strangeloop best handled enterprise scale via appliance or cloud and has an aggressive plan for further product development to keep us at the front edge of acceleration."

"The promise of a front-end optimization tool like the one we selected from Strangeloop Networks is that we don’t have to think about it ― the optimization is done for us. That promise has included a 45% improvement in speed on our New York homepage, 39% on Virginia’s and 35% on the Los Angeles page."

Read the full article on Retail Touch Points.

Test your site

Find out why companies like Wine.com, eBay/PayPal, Visa, and Petco consider us the only choice in front-end website acceleration. Send us your URL. We'll analyze your site, then show you how much faster we can make it.