Marrying CDNs with front-end optimization for maximum acceleration
In the web performance industry, the dynamic between front-end optimization and content delivery networks is seldom discussed. To shed more light on the topic, Strangeloop president Joshua Bixby addressed the 2012 Content Delivery Summit with a presentation on the performance benefits of combining CDN and FEO solutions.
If you've ever looked for hard data on this topic, these slides are a must-see. Joshua outlines a case study in which the acceleration gains achieved through a CDN were enhanced by adding FEO, with clear improvements in conversion rates, cart size, and overall sales:
With 2012 set to mark a series of major advances in both the CDN and FEO industries, this topic will be heating up in the coming months. Five out of ten internet retailers plan to implement an automated FEO strategy this year, and with the prevalence of CDN already firmly established, expect to see more hard data on the relationship between these technologies.
Strangeloop offers our thanks to Dan Rayburn for organizing the summit and inviting Joshua to speak!
Joshua used the Strangeloop Site Optimizer to accelerate the Velocity site in this case study. Learn how Site Optimizer works in our 3-minute video explainer.