Do web users waste two days a year waiting for slow websites?
How much is 9 minutes per day? It’s one hour a week, two days a year, or 0.625% of your life. It’s also the average amount of time respondents to a recent survey of more than 1,500 web users feel they spend waiting for slow websites to load.
It may not be true, but in web performance, perception is reality. The research – performed by UK company 1&1 Internet – found that users are less than pleased about their online experience:
- 71% feel regularly inconvenienced by slow websites
- Almost one-third report that their performance-related stress or anger has increased over the past five years.
- 50% believe websites have either not improved in speed or have become slower over the past five years.
- 78% felt some kind of negative emotion due to slow or unreliable websites. 27% of men and 34% of women report feeling stress or anger.
- 44% of users say that slow online transactions make them unsure about the success of the transaction.
- Only one out of four believe websites are getting faster each year.
And they’re not gonna take it...
- 42% of men and 35% of women have decided not to use a company again as a result of experiencing a slow website.
- Over the past five years, 37% of web users believe they’ve become more savvy as to how a website should perform.
The findings provide an interesting contrast to the usual pinpoint analytics utilized by those in the web performance optimization industry, and another stern reminder that web users perceive pages to be 15% slower than they actually are, and later remember them being even slower.