Wine.com chooses Strangeloop

We are very pleased to announce another great customer: Wine.com, the #1 online wine retailer. 

Wine.com's CTO, Geoffrey Smalling, explains why our Site Optimizer works so well for huge e-commerce sites:

"When we researched front-end optimization vendors, Strangeloop was by far the leading contender. Their Site Optimizer is the only product that can handle enterprise scale via appliance or cloud, and they are the only company with experience in accelerating global sites and an aggressive plan for further product development to keep sites like Wine.com at the front edge of acceleration. And on a day-to-day basis, Strangeloop’s customer service has been superb throughout the entire implementation process. Strangeloop has even developed optimizations based on our unique, regulated business."

Wine.com recently received a lot of positive attention from publications like Tech Crunch and Internet Retailer when it launched its feature-rich mobile website. As our Mobile Site Optimizer moves out of beta early in 2012, we're looking forward to accelerating Wine.com for mobile users, as well. 

Read the full press release: Wine.com chooses Strangeloop to accelerate its premiere e-commerce site

Test your site

Send us your URL. We'll analyze your site, then show you how much faster we can make it. Find out why companies like Wine.com, eBay/PayPal, Visa, and Petco consider us the only choice in website acceleration.

How the Strangeloop Site Optimizer works [VIDEO]

Front-end optimization explained: find out how our Site Optimizer works in just 3 minutes!

While our Site Optimizer product and service aren't new, this video is. We were challenged (in a good way) to convey a lot of information in a very short window. At the end of the day, our goal was to give a high-level overview of the performance challenge, then highlight a few of the optimization treatments we offer via Site Optimizer -- from fundamental best practices such as consolidation through to advanced techniques like deferral and headstart.

Most important, we wanted to illustrate a couple of things that differentiate Site Optimizer from other front-end solutions:

First, its ability to look at the big picture and analyze all of a site's traffic -- its millions of visitor paths -- and then use this information to make sophisticated, on-the-fly decisions about optimizing a user's entire journey through the site.

And second, the fact that Site Optimizer takes everything it learns about a visitor and applies this to that visitor's next session on your site, making their experience even faster and more seamless. This is a key feature, because repeat users are the backbone of your organization.

We hope you enjoy this insight into our product. If you have any questions, we'd love to hear them.

Black Friday case study: AutoAnything.com speeds up site and revs up sales by 13%

We sped up leading car accessories website AutoAnything.com just in time for Black Friday 2009. Two years later, the site is still enjoying a significant increase in conversions, cart size, and sales.

"The Strangeloop Site Optimizer has obviously improved conversion and revenue for us," says Parag Patel, CTO of AutoAnything. "When you affect conversion by 9%, that is very significant on an annual basis."

Read the full case study.

One week till Cyber Monday! Simple, free tips for making your site faster today

For the past four weeks, we've offered a series of simple tips for making your site faster before the holiday rush. To recap, here they are again:

Tip 1: Test your site. Does it load in 3 seconds or less?

A 2010 survey of almost 3,000 internet users found that 57% expect web pages to load in 3 seconds or less. 80% of these dissatisfied visitors would not return to the site. Before you can fix your site's performance, you need to get a real-world sense of how fast your site loads for your customers. Here are some tips for doing just that.

Tip 2: Make sure your site is following core performance best practices.

"Compression" and "keep-alives" are simple best practices -- the low-hanging fruit on the performance optimization tree. They can have a huge impact on page speed, making pages load up to 30% faster. Yet these two simple techniques are frequently neglected.

Tip 3: Identify and fix your sluggish third-party content.

Page analytics, ads, recommendation engines, social buttons -- those tiny snippets of code are supposed to add value to your site. But if they’re poorly implemented, they can slow down your page load by several seconds. Even worse, if one of your third-party content providers suffers an outage, that tiny snippet of code can prevent the entire page from loading. The result: your customers are left staring at a blank screen.

Tip 4: Make your mobile site faster, too.

While people are less willing than ever to wait for mobile sites to load, data gathered over the past six months suggests that mobile sites are actually getting slower, not faster. The average m-commerce site takes almost 12 seconds to load. Here is a handful simple fixes that can give your mobile site an immediate speed boost.

Talk to a Performance Expert

When it comes to site speed, every second counts. Following these tips should give your site a noticeable speed boost just in time for Cyber Monday. It goes without saying that we'd love to talk with you about how to make your site even faster. Use our online meeting scheduler to set up your half-hour call with one of our Performance Experts. He or she will be happy to talk about your site's issues and answer all your performance-related questions.

10 advanced mobile optimization treatments and how they work [VIDEO]

In this 16-minute webinar, Strangeloop president Joshua Bixby unveiled our new Mobile Site Optimizer in September, giving an in-depth look at ten of our proprietary advanced mobile optimization techniques, including Mobile SuperCache, Touch Event Conversion, and Dynamic Payload Decision Making. 

Joshua explains how we leveraged emerging standards and protocols such as HTML5 and Google's SPDY to deliver unparalleled mobile acceleration for global ecommerce sites and enterprise applications -- even those who are already using a content delivery network (CDN).

If you have questions about Mobile Site Optimizer, or about mobile performance in general, use our online scheduler to set up a phone meeting with one of our Performance Experts.

Strangeloop announces $10 million in Series B funding

If you haven't already read the news in TechCrunch, we're very pleased to announce today that we've received $10 million in our latest round of funding.

This funding comes at an exciting time for our company. In the past year, we've significantly advanced our flagship desktop Site Optimizer, launched our new Mobile Site Optimizer, and signed some top-drawer customers. 

Here's what our CEO, Jonathan Bixby, had to say about the announcement:

“Strangeloop is growing 200% quarter over quarter as customers like eBay/PayPal, Visa have embraced the fact that front-end optimization is the future of website acceleration. This investment will allow us to develop new products and features that will continue to keep our customers at the forefront of mobile and desktop acceleration. We’ll also be expanding our global reach, so that we can better serve the huge market demand we’re experiencing in Europe, Latin America, and Asia.”

Test your site

Are you new to our product? Wondering what all the hubbub is about? Send us your URL. We'll analyze your site, then show you how much faster we can make it. Find out why companies like eBay/PayPal, Visa, Petco consider us the only choice in website acceleration.

Strangeloop signs 30th customer in Brazil

As Brazil's online economy prepares for unprecedented growth, the country's top retailers are choosing Strangeloop to accelerate their sites. 

Today, we're proud to announce our 30th customer win, via our partnership with Exceda, Brazil’s number one service provider in the areas of telecom, IT, and the internet.

“Web content optimization is a must-have in our performance toolkit, and Strangeloop’s technology is the only front-end solution that delivers the powerful, secure, reliable site acceleration our customers demand,” said Claudio Marinho, CEO of Exceda. “With the Strangeloop Site Optimizer, we can optimize our customers’ sites within a matter of hours, and see a huge immediate reduction in page load times. And looking forward, we can rely on the fact that Strangeloop is continually developing new features and products that will allow us to keep our customers on the bleeding edge of acceleration.”

“With the largest economy in Latin America and roughly 40% of the internet users, Brazil is a powerhouse of online retail, and it is just beginning to flex its muscles,” said Jonathan Bixby, CEO of Strangeloop. “Online retailers in Brazil are aggressively preparing for the growth years to come, and they are very aware that speed is a crucial differentiator between the sites that fail and those that succeed. They know this is something they need to get right the first time, and they’re picking Strangeloop because we are the only company with a proven track record of providing next-generation acceleration to massive global e-commerce companies like eBay/Paypal, Visa.”

Quick facts about internet usage and e-commerce in Brazil:

• E-commerce sales in Brazil will reach $22.0 billion in 2016, up 178% from $7.9 billion in 2010. [Forrester Research]
• Brazil stands as the region’s largest online market, with 40.53 million web users, up 20% from 2010. [comScore Inc]
• Brazilian consumers spend more time online (25.8 hours per month) than any other market in Latin America.
  
  

Test your site

How much faster can we make your website? Send us your URL. We'll analyze your site, then show you how much faster our Site Optimizer can make it. Find out why companies like eBay/PayPal, Visa, Petco consider us the only choice in website acceleration.

The relationship between faster mobile sites and business KPIs: Case studies from the mobile frontier

If you're planning to attend Velocity EU next week, be sure to check out Strangeloop president Joshua Bixby's keynote on Tuesday, November 8. If you've been looking for fodder for making a case for investing in mobile performance, Joshua has some extremely compelling stories to tell. He'll be sharing tons of brand-new real-world data about the impact of mobile performance on everything from page views and bounce rate to revenue and customer loyalty. 

Joshua derived his case studies using extensive customer data from the beta of the Strangeloop Mobile Site Optimizer, which is due for release in early 2012.

If you have questions about Mobile Site Optimizer, or about mobile performance in general, use our online scheduler to set up a phone meeting with one of our Performance Experts.