Internet Retailer: Web accelerator revs up conversions, cart size and sales for AutoAnything.com

From Internet Retailer:

Engineers at AutoAnything.com, No. 204 in Internet Retailer’s Top 500 Guide, didn’t think the web site was particularly slow, but wondered if they could make it faster. The auto parts e-retailer maintains a deep inventory of 4.2 million SKUs and displays its home page with several dozen navigation categories and promotional prompts that could take 9.5 seconds to load for some visitors.

"The site was getting slightly bloated. As you get bigger pages, you lose focus and control on what the user experience is like," says Parag Patel, chief technology officer at AutoAnything.

When the web acceleration firm Strangeloop approached AutoAnything and suggested it could improve the customer experience by speeding page loading times, Patel was open to listening. 

Read the full article.

O’Reilly Media chooses Strangeloop to accelerate its family of sites

O'Reilly Media, Inc. has announced that it will deploy the Strangeloop Site Optimizer to accelerate the performance of its website, after Site Optimizer gave a 600% improvement in the key metric of moving O'Reilly's visitors to a sub-2-second load time.

O'Reilly is internationally recognized as a leading publisher and disseminator of technology innovation, through its books, events, blogs, webcasts, training courses and discussion forums, all of which are accessible online. As such, creating a fast, reliable, consistent user experience is a core objective.

"Our goal is a two-second page load time for our site's visitors," says Allen Noren, Vice President of Online at O'Reilly. "Before testing Strangeloop’s product, 12% of our site traffic hit that goal. During our three-month trial run with Site Optimizer, that number leaped to 87%. The decision to implement was clear."

Read the full announcement.

Strangeloop named one of "10 Hot Emerging Vendors"

In his monthly roundup of cool new vendors, CRN magazine's Andrew Hickey chose Strangeloop:

The Lowdown: Strangeloop, founded in 2008, designs, builds, installs and supports hardware and software solutions that accelerate the performance of Web sites and Web-based applications. The Strangeloop Site Optimizer offers enterprises features that work together to provide round-trip reduction, rapid rendering and dynamic browser caching.

The company claims its solution has improved site speed for some clients by 300 percent, increased online conversion rates by as much as 9 percent and facilitated revenue increases of up to 52 percent. The device is intelligent and self-referencing and can learn and adapt in realtime. Two sister applications are a virtual appliance and a cloud service.

See the full roundup here.