In 2010, companies in the US will spend $4.2 billion on site acceleration. Despite this, the average Fortune 500 website still takes 7 seconds to load. Strangeloop today announced the release of Site Optimizer, a powerful web acceleration product that shaves valuable seconds from page load times, resulting in proven ROI.
"Web speed has become the next competitive battlefield for any organization that takes online business seriously," says Strangeloop president Joshua Bixby. “Consumers demand increasingly faster websites, and there is a growing body of mainstream research that shows a direct relationship between site speed and revenue."
Site Optimizer is a web acceleration product that offers enterprises – from ecommerce sites to SaaS delivery – a powerful set of features that work together to provide roundtrip reduction, rapid rendering, and dynamic browser caching. Site Optimizer analyzes every page of a site from the browser’s perspective and optimizes each page so that it is delivered most efficiently to each browser type.
Site Optimizer works in conjunction with other acceleration solutions to compound performance optimization. In a typical scenario, a site that uses a CDN and an ADC finds that it is able to reduce page load time by 30%, from 9.5 seconds to 6.2 seconds. By adding Site Optimizer to the mix, the same site cuts its already accelerated load time by more than half, down to 2.8 seconds.
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Graebel Relocation Services Worldwide announced today the successful deployment of the Strangeloop Site Optimizer to accelerate the performance of its web-based relocation logistics application.
Graebel is a leading full-service relocation and move management company, which offers its customers seamless, highly personalized services anywhere in the world. To manage the complexities of its global relocation business, Graebel relies on a highly-specialized feature-rich application that must perform quickly.
Site Optimizer reduced Graebel’s application response times by at least 50%, dramatically improving site functionality and employee productivity.
"Managing superior worldwide relocation and moving services requires careful attention to every detail,"says Alan Ruth, senior director of enterprise applications at Graebel. "To coordinate services, often in the most remote regions of the world, demands a relocation logistics program that runs efficiently and quickly, all the time. Deploying the Strangeloop Site Optimizer has significantly improved the speed of our application, which has resulted in an increase in our employees’ productivity. This will ultimately contribute to our bottom line."
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equaTEK Interactive, an innovative web application developer, has selected the Strangeloop Site Optimizer to speed up its web-based applications, after a trial of the product resulted in page load times that were reduced by 50 percent.
"After integrating the Strangeloop Site Optimizer acceleration appliance into our network and configuring our sites to be treated, we have been amazed at the difference it makes in the performance of the applications that we run through it," said David Madison, equaTEK President and Chief Technology Officer. "Ultimately the proof is that, with no code changes on our end, response time has been cut in half. As a fast-growing online business, this is very important for our bottom line."
There is a growing body of research that demonstrates the direct relationship between site speed and revenue. In 2009, the Aberdeen Group released a study that revealed that issues with application performance are affecting overall business revenues by up to 9 percent. The same study also said that a 1-second delay in load times equals 11% fewer page views and a 16% decrease in customer satisfaction.
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