The Story of Strangeloop

Since 2008, research teams at Google, Microsoft, Amazon and Yahoo* have proven what we at Strangeloop have known intuitively for years: that site speed has a powerful impact on everything from page views and sales to overall user happiness.

Our Beginnings

Before starting Strangeloop in 2006, the members of our management team were leaders in a diverse array of web environments, from developing massive content management solutions to consulting for clients such as Reuters, BarnesandNoble.com, and Johnson & Johnson.

Time and time again, no matter what the nature of the project, they ran up against the same road block: how to deliver robust, feature-rich sites without compromising people's ability to use the site quickly.

The "Magic Box"

"What if..." they speculated, "What if there were some kind of magic box that could somehow dynamically learn about how a website behaves with its users? And what if this magic box could use this information to serve pages faster? And what if this magic box could be installed without having to make any changes to the existing software, servers or network?"

No such magic box existed. So they made one.

Strangeloop Today

Four years later, we no longer call it the magic box. It's the Strangeloop Site Optimizer, and it is every bit as effective as we dreamed it could be, with some of our clients reporting site speed improvements of 300%, online conversion rate increases as high as 9% and revenue increases of up to 52%.

To make the Site Optimizer accessible to more businesses, we've also developed two sister applications: a virtual appliance and a cloud service. Keep reading to learn about our family of products, and which one is right for you.

But what exactly is a "strangeloop"?

The concept of a "strange loop" was developed Douglas Hofstadter, Pulitzer prize-winning author and ruminator on the nature of consciousness and identity.

Hofstadter developed the term while arguing that the phenomenon of self-awareness is best explained by an abstract model based on symbols and self-referential "loops", which, as they accumulate experience, create high-level consciousness. According to Hofstadter, an intelligent system must have a self-referencing feedback loop, learn from that feedback, and adapt accordingly.

When we set out to create our "magic box" we knew that we needed to bypass application code and create an intelligent, self-referencing device that could learn and adapt in real time. Our company name was obvious.

*For an exhaustive list of web performance statistics, visit our blog, Web Performance Today.